Souad El Mghari
RCCE-IM is a meaningful opportunity to contribute to a global, interdisciplinary effort at the intersection of communication, public health, and social impact. This experience allows me to engage directly with pressing challenges in fields that align closely with my research on social media health opinion leaders
About
Souad El Mghari is a doctoral student at Kristiania University of Applied Sciences in Oslo, Norway. Her current project focuses on the identity and communication strategies of health opinion leaders and influencers on social media. With a background in digital marketing and communication both as a consultant and a lecturer, her research interests include social media, influencers, content creation, and digital storytelling. El Mghari’s work explores how digital voices shape public discourse and audience engagement in online spaces.
Research
Research articles
- El Mghari, Souad, Tokovska, Miroslava, Eg, Ragnhild & Kolberg Tennfjord, Merete. (2024). Scoping Review: Social Media Health Opinion Leaders as Actors in Public Health Promotion. JMIR Public Health and Surveillance. doi: 10.2196/preprints.69826
- El Mghari, Souad, Tokovska, Miroslava & Doktorová, Dominika. (2025) Social Media Engagement and Identity: The Loneliness and FOMO Experience of Young People, 16(1), pp. 140-155. doi: https://doi.org/10.34135/communicationtoday.2025.Vol.16.No.1.10. Popular science articles
- El Mghari, Souad (2025) The double-edged influence of health opinion leaders on social media,Kunnskap Kristiania.
El Mghari’s articles on RCCE-IM
Contact:
Kristiania University of Applied Sciences WHO Collaborating Center on RCCE-IM 